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Articles & Press Releases
At Sass we know how to spin a yarn: short, sassy blog posts,
long-form articles, snappy news pieces and spot-on press releases. Here are some that we have written.


How Sunsara Yoga on the Sunshine Coast Outsmarted Larger Studios with Integrated Marketing
Sunsara Yoga is a boutique yoga studio in Pelican Waters on the Sunshine Coast. Unlike large, commercial studios with larger marketing resources, Sunsara operates out of a home-based setting yet still attracts strong organic search presence for Yoga Sunshine Coast and related queries. This studio is also a sister business to Sass Communications – meaning we’re testing and applying our own integrated content strategy in real time. The Challenge Sunsara competes in a crowded
Feb 24


Integrated Content Marketing For Sunshine Coast Businesses: The Real Reason You’re Invisible on Google
If If your business isn’t showing up when people search for the services you offer, the problem isn’t Google. It’s fragmentation. Most businesses create content – a website update here, a social media post there, a Google Business Profile listing that rarely gets refreshed – but none of it works together. And Google doesn’t rank content in isolation. It ranks ecosystems. That’s why you need a strong integrated content marketing strategy for Sunshine Coast visibility where you
Feb 24


The Ultimate Integrated Marketing Campaign Checklist: Your Step-by-Step Guide to Success
Rarely does an integrated marketing campaign that spans multiple channels - including content, email newsletter, website, social media...
Feb 19, 2024
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