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What Sass Offers
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Public Relations • Content • SEO • Brand Messaging
Sass Communications brings PR, content, SEO and brand messaging together for ambitious hospitality, property, education, lifestyle and wellness brands. Based on the Sunshine Coast and working across Queensland and interstate, Sass offers flexible support – from one‑off projects to integrated campaigns.
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Public
Relations
Director-led PR support to plan launches, manage announcements, shape unique stories and secure impactful coverage across business, lifestyle, and trade outlets, from local media, to national titles and international publications.
Journalism expertise brings a true understanding of how the media works and ensures strong media relationships and a reputation as being an agency 'that knows what it's doing'.
Content, Blogs
& Newsletters
Search‑informed and wordsmith-enhanced web copy, news articles, blog posts and email newsletters that boost visibility, nurture and grow databases and turn quiet audiences into regular enquiries and bookings. Well-planned annual or quarterly content calendars spanning multiple channels – websites, social media, newsletters – ensures an always-on pipeline of content that maintains momentum and keep brands front of mind.
SEO & Google
Business
Practical local SEO and Google Business optimisation to help brands across Caloundra, the Sunshine Coast and Queensland show up in the right searches. Regular updates to Google Business Profiles to improve visibility, build credibility and drive engagement with potential customers and clients.
Brand Messaging & Storytelling
Clear, practical messaging frameworks, taglines and narratives so your brand sounds consistent, unique and engaging – across PR, websites, campaigns and stakeholder communications. Regular deep dives into the business – origins, ownership and teams – to unearth and create the brand stories that make your business stand out.
Integrated PR & Content Campaigns
Coordinated PR, content and SEO campaigns for major launches, news announcements and seasonal programs. Plan one narrative, activate it across media, web, email and social, and keep everything consistent and moving through a single, director-led point of contact.single, director‑led point of contact.
Why Work With A Boutique Agency
Local, National & Hyperlocal
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Feet-on-the-ground support across the Sunshine Coast, from Caloundra to Noosa, hinterland to the coast. Brisbane‑centric expertise, reach across Queensland, and specialist multi-state campaigns for national clients. Built-in flexibility to work on-site alongside client teams.
Director-Only Support
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Every client works directly with founder Rachel Lebihan – no handover to juniors, no juggling big agency layers, just one senior contact on speed dial, dedicated to your business. We hand-pick clients we feel truly aligned with, avoiding competitor overlap and being a trusted support to internal teams.
Integrated, Flexible Scope of Work
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PR, content, SEO and brand narratives working together to maximise impact and ROI. Flexible, short-term and pause‑able retainers and project options rather than rigid long-term contracts. Versatile engagements built around your priorities, so you can dial support up or down as campaigns evolve, without losing continuity or senior strategic oversight.
Who We Work With
Hospitality & Venues
Restaurants, bars, cafes, breweries, distilleries, wineries, hotels and event spaces.
Property & Precincts
Lifestyle precincts, mixed-used developments, real estate and destination projects.
Education
Schools, colleges, universities, TAFEs, with inspirational stories to share.
Lifestyle & Wellness
Retail, travel, retreats, health and fitness brands that foster healthy leisure, pleasure and day-to-day routines.
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