Home Grown
Sunshine Coast PR &
Content Agency
Hospitality • Lifestyle & Wellness • Tourism & Travel
Sass Communications is a boutique, director‑led Sunshine Coast PR agency helping hospitality, lifestyle & wellness and tourism & travel brands tell stronger stories, win better coverage and turn content into bookings and foot traffic. Working from Caloundra, across the Sunshine Coast and with clients across Queensland and Australia, Sass blends PR, SEO‑driven content marketing and strategic communications into integrated campaigns tailored to each venue, group or project.
Local PR, Home-Grown On The Coast
From Caloundra to Noosa, and the hinterland to the coast, Sass partners with restaurants, cafes, bars, breweries, distilleries, hotels & retreats, tourism, and lifestyle & wellness brands to secure media coverage that actually moves the needle. An expert at launches, seasonal campaigns and always‑on storytelling, Sass Director Rachel Lebihan brings national‑level PR experience back home to the Sunshine Coast — offering a hands-on approach and feet-on-the ground support, as well as sharp positioning, media relationships and story ideas that fit both local and national mastheads. National expertise and execution is distilled into local rates, so coastal companies secure top-line services at a friendly cost, from a strategist who is close to what's happening on home soil.
Content, SEO
& Google Business
To Drive Bookings
Caloundra‑based and content‑obsessed, Sass plans and produces SEO‑optimised web pages, blog articles, email newsletters and social content that attract locals and visitors searching for where to eat, drink, stay and play.
Google Business profile optimisation improve visibility in online and "near me" searches.
Sass also partners with schools, universities and property developers to tell place-based stories and manage stakeholder communications across the Coast.
Content is structured around high‑intent keywords, seasonal demand and signature experiences, then repurposed across channels so every story works harder, maximising exposure and ROI.
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Support, protect and enhance company reputation
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Internal and external communications management
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High impact media coaching & interview skills
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High level communications support
Why Choose A Boutique Agency
With Sass, every Sunshine Coast PR and content brief is handled by the Director, not pushed down to junior account staff, so strategy and execution stay tightly aligned from first conversation to final coverage report. Engagements are flexible — from one-off projects, to month-to-month campaigns, and flexible retainers — and ideal for single‑venue owners, growing hospitality groups, small lifestyle and wellness services, and mixed‑use precinct projects that need senior support without a full in‑house team, or the expense of a large PR team. Close by and connected to the Coast, Sass is on speed dial for local operators.