A Snapshot Of Recent Work

The Coffee Club - Brand Refresh & Campaign Launch

Working alongside the in‑house team, Sass led a national PR campaign to relaunch the brand, turning a major refresh into news. The program delivered sustained coverage across mainstream, trade and specialist media in Australia and overseas.

What We Did:

Campaign strategy and PR plan for brand relaunch
Media messaging, press materials and story angles
National and international media outreach and follow‑up
Coordination of interviews and feature opportunities

Coffee Chain Branding

Commercial Hotel Boonah & Boonah Brewing Co launch

Sass helped transform a redeveloped heritage hotel and new brewery into a must‑visit regional destination. A staged PR and content program took the story from local buzz to state and national coverage, spotlighting tourism, food and craft beer angles.

What We Did:

Launch PR strategy spanning hyperlocal to national outlets
Media materials, venue backgrounders and story pitching
Key messaging and Q&A development to manage media enquiries
Brewer profiling, content creation

Boonah Venue Launch

Terminus Hotel Announcement - Hotel Precinct, Brisbane

To announce a major redevelopment of a heritage hotel into a multi-level dining precinct, Sass designed a multi-stage announcement program that built curiosity early and maintained momentum through construction milestones. Coverage landed across national news, business, property, tourism, travel, lifestyle and food/drinks media.

What We Did:

Announcement and rollout strategy for staged precinct development
National PR and media liaison across news, business and lifestyle
Stakeholder communications for partners
Content support for owned channels

Terminus Venue Launch

Saltbox Venue Announcement - Multi-Use Precinct, Sydney

For a leading catering and events company expanding into its own venue, Sass combined a multi-phase national PR program with ongoing, search‑optimised content to drive enquiries and bookings. The campaign positioned the venue as a distinctive new option in a competitive market, within a world-class multi-use lifestyle precinct in inner-city Sydney.

What We Did:

Launch PR strategy and announcement materials
Targeted media pitching to events, lifestyle and business outlets
Search‑optimised blog and news content for the website
Ongoing content ideas to support sales and enquiry teams

The Coffee Club - Leadership Announcement

After a period of relative quiet, Sass supported the coffee group to re‑enter the media conversation with a high‑impact leadership announcement. A thought‑leadership scope of work then built on this moment, establishing the brand’s leadership as trusted industry experts.

What We Did: