Brand Messaging & Storytelling
Sass helps brands articulate what they stand for and how to say it. From taglines and key messages to brand narratives and campaign themes, your brand narrative becomes clear, consistent and easy to activate across PR, content and digital.
Tell Sass what you're working on and explore the right mix of support for your brand.
Is This You?
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Your brand feels scattered, with different messages in different places.
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You’re evolving or refreshing the brand and need language, and a campaign, to match.
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Your brand has no identity, and teams or partners struggle to describe what makes you unique.
How Sass Helps
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Takes a deep dive into your business to uncover your background story, and the day-to-day stories that makes your business tick.
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Develops a concise messaging framework and narrative.
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Translates it into practical tools for campaigns and content.
What's Included
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Brand messaging framework – purpose, pillars and key messages.
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Taglines and campaign themes – for loyalty, launches or seasonal offers.
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Brand narrative – a clear story to use across decks and websites, and secondary brand stories that keeps your brand energised and front of mind.
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Content applications – example copy for web, media and email.