Articles & Press Releases

If you’re sending press releases scattergun-style, BCC’ing half a media list, inviting hordes of influencers to 'come try us for free,' and pitching the same journalists regardless of the story, timing or outlet – you don’t need to push harder. You need a PR agency. As a Sunshine Coast PR agency working with businesses across Brisbane and Queensland,  we see this pattern often. PR looks deceptively simple from the outside. Doing it well – and consistently – is another thing e

Big agencies promise scale. Boutique PR delivers speed, access and results. If you’re searching for a small PR agency on the Sunshine Coast or a boutique PR agency in Brisbane, chances are you want senior expertise – not layers, lag time or junior handovers. That’s exactly how Sass Communications works. No layers. No lag time. Just senior PR, done fast . At Sass Communications, you work directly with the strategist – aka Sass Director, Rachel Lebihan – who’s actually doin

Ghanem Group Hospitality’s transformation of the iconic Fox Hotel is coming to life, with the revival of its original heritage name – Hotel Terminus – and a multi-level dining, events and entertainment precinct starting to unfold that honours its storied past while shaping the next era of a beloved Brisbane pub. The decision to restore the original identity and name, and the naming of the upper levels – Vixen Room, a late-night music lounge and cocktail bar, and the Fox Rooft

Brisbane-based operator Ghanem Group Hospitality is set to unveil Alfi Eatery & Bar – a sophisticated, family-friendly, large-format restaurant and bar that will open within Park Lane at Everton Plaza, in the city’s north west in mid-2026. The Everton Park community will be among the first to enjoy the family-orientated Mediterranean debut, as the group looks beyond the CBD with an approachable dining and drinking experience that continues to reflect its reputation for elevat