Articles & Press Releases

Th The Power of a Triple-Pronged PR Approach: Why Pre-Launch, Launch, and Post-Launch PR are Essential So, you've got a new venue, product, service, or event ready to go, and you're itching to get the word out. That’s awesome! But before you hit “publish” on a single post, or "send" on any emails, there’s one thing you absolutely need to have in place: a solid PR strategy. More specifically, a triple-pronged PR approach that covers pre-launch, launch, and post-launch . Why t

As a Brand Narrative Creator, Content Marketer and Public Relations specialist, Sass Founder & Director, Rachel Lebihan , has mastered the art of launching new brands. With the launch of eight new restaurant brands under her belt, she is proficient at: 1. Researching and curating brand identity 2 . C onstructing cohesive, exciting and appealing brand narratives 3. Sharing brand narratives across multiple channels, including website, email and social media, with consistent