Articles & Press Releases

If you’re sending press releases scattergun-style, BCC’ing half a media list, inviting hordes of influencers to 'come try us for free,' and pitching the same journalists regardless of the story, timing or outlet – you don’t need to push harder. You need a PR agency. As a Sunshine Coast PR agency working with businesses across Brisbane and Queensland,  we see this pattern often. PR looks deceptively simple from the outside. Doing it well – and consistently – is another thing e

Big agencies promise scale. Boutique PR delivers speed, access and results. If you’re searching for a small PR agency on the Sunshine Coast or a boutique PR agency in Brisbane, chances are you want senior expertise – not layers, lag time or junior handovers. That’s exactly how Sass Communications works. No layers. No lag time. Just senior PR, done fast . At Sass Communications, you work directly with the strategist – aka Sass Director, Rachel Lebihan – who’s actually doin

Th The Power of a Triple-Pronged PR Approach: Why Pre-Launch, Launch, and Post-Launch PR are Essential So, you've got a new venue, product, service, or event ready to go, and you're itching to get the word out. That’s awesome! But before you hit “publish” on a single post, or "send" on any emails, there’s one thing you absolutely need to have in place: a solid PR strategy. More specifically, a triple-pronged PR approach that covers pre-launch, launch, and post-launch . Why t

No business is immune to adversity, but those that proactively bank positive PR have a much better chance of surviving, and even thriving.

Hola! Some of the most enjoyable PR campaigns I worked on during my time at Hunter St. Hospitality and Pacific Concepts promoted the...

Tempted to wing it, when it comes to Public Relations for your business? When you’re looking for positive publicity for a campaign,...