Articles & Press Releases

If you’re sending press releases scattergun-style, BCC’ing half a media list, inviting hordes of influencers to 'come try us for free,' and pitching the same journalists regardless of the story, timing or outlet – you don’t need to push harder. You need a PR agency. As a Sunshine Coast PR agency working with businesses across Brisbane and Queensland,  we see this pattern often. PR looks deceptively simple from the outside. Doing it well – and consistently – is another thing e

Th The Power of a Triple-Pronged PR Approach: Why Pre-Launch, Launch, and Post-Launch PR are Essential So, you've got a new venue, product, service, or event ready to go, and you're itching to get the word out. That’s awesome! But before you hit “publish” on a single post, or "send" on any emails, there’s one thing you absolutely need to have in place: a solid PR strategy. More specifically, a triple-pronged PR approach that covers pre-launch, launch, and post-launch . Why t

Hola! Some of the most enjoyable PR campaigns I worked on during my time at Hunter St. Hospitality and Pacific Concepts promoted the...