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Articles & Press Releases
At Sass we know how to spin a yarn: short, sassy blog posts,
long-form articles, snappy news pieces and spot-on press releases. Here are some that we have written.


Hotel Terminus Returns to South Brisbane: Restored & Reimagined by Ghanem Group Hospitality
Ghanem Group Hospitality’s transformation of the iconic Fox Hotel is coming to life, with the revival of its original heritage name – Hotel Terminus – and a multi-level dining, events and entertainment precinct starting to unfold that honours its storied past while shaping the next era of a beloved Brisbane pub. The decision to restore the original identity and name, and the naming of the upper levels – Vixen Room, a late-night music lounge and cocktail bar, and the Fox Rooft
Dec 2, 2025


Ghanem Group Hospitality Announces Alfi Eatery & Bar - Coming Soon to Everton Plaza
Brisbane-based operator Ghanem Group Hospitality is set to unveil Alfi Eatery & Bar – a sophisticated, family-friendly, large-format restaurant and bar that will open within Park Lane at Everton Plaza, in the city’s north west in mid-2026. The Everton Park community will be among the first to enjoy the family-orientated Mediterranean debut, as the group looks beyond the CBD with an approachable dining and drinking experience that continues to reflect its reputation for elevat
Nov 19, 2025


Maximising Impact: The Power of a Triple-Pronged PR Launch Strategy
Th The Power of a Triple-Pronged PR Approach: Why Pre-Launch, Launch, and Post-Launch PR are Essential So, you've got a new venue, product, service, or event ready to go, and you're itching to get the word out. That’s awesome! But before you hit “publish” on a single post, or "send" on any emails, there’s one thing you absolutely need to have in place: a solid PR strategy. More specifically, a triple-pronged PR approach that covers pre-launch, launch, and post-launch . Why t
Sep 18, 2024
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