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Articles & Press Releases
At Sass we know how to spin a yarn: short, sassy blog posts,
long-form articles, snappy news pieces and spot-on press releases. Here are some that we have written.
Maximising Impact: The Power of a Triple-Pronged PR Launch Strategy
Th The Power of a Triple-Pronged PR Approach: Why Pre-Launch, Launch, and Post-Launch PR are Essential So, you've got a new venue, product, service, or event ready to go, and you're itching to get the word out. That’s awesome! But before you hit “publish” on a single post, or "send" on any emails, there’s one thing you absolutely need to have in place: a solid PR strategy. More specifically, a triple-pronged PR approach that covers pre-launch, launch, and post-launch . Why t
Sep 18, 2024
The Importance of Positive PR and Strong Brand Image: Your Business's Lifeline in Tough Times
No business is immune to adversity, but those that proactively bank positive PR have a much better chance of surviving, and even thriving.
Sep 6, 2024
The Value of Journalistic Experience in PR: Why the Best Agencies Hire Former Reporters and Editors
In the fast-moving world of public relations, where storytelling and relationship-building are paramount, former journalists wield a...
Mar 20, 2024
Why Integrated PR, Communications, and Content Marketing is Vital for Your Business
Integrated public relations, communications, and content marketing are crucial for a cohesive and effective approach to building and...
Jan 27, 2024
5 Essential Steps for Crafting a Powerful PR Strategy
Tempted to wing it, when it comes to Public Relations for your business? When you’re looking for positive publicity for a campaign,...
Jan 25, 2024
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