Articles & Press Releases

If you’re sending press releases scattergun-style, BCC’ing half a media list, inviting hordes of influencers to 'come try us for free,' and pitching the same journalists regardless of the story, timing or outlet – you don’t need to push harder. You need a PR agency. As a Sunshine Coast PR agency working with businesses across Brisbane and Queensland,  we see this pattern often. PR looks deceptively simple from the outside. Doing it well – and consistently – is another thing e

Big agencies promise scale. Boutique PR delivers speed, access and results. If you’re searching for a small PR agency on the Sunshine Coast or a boutique PR agency in Brisbane, chances are you want senior expertise – not layers, lag time or junior handovers. That’s exactly how Sass Communications works. No layers. No lag time. Just senior PR, done fast . At Sass Communications, you work directly with the strategist – aka Sass Director, Rachel Lebihan – who’s actually doin

Tempted to wing it, when it comes to Public Relations for your business? When you’re looking for positive publicity for a campaign,...