Articles & Press Releases

No business is immune to adversity, but those that proactively bank positive PR have a much better chance of surviving, and even thriving.

In today's fast-paced digital landscape, businesses are constantly seeking ways to stand out amidst the noise, engage their audience...

Rarely does an integrated marketing campaign that spans multiple channels - including content, email newsletter, website, social media...

Hola! Some of the most enjoyable PR campaigns I worked on during my time at Hunter St. Hospitality and Pacific Concepts promoted the...

As a Brand Narrative Creator, Content Marketer and Public Relations specialist, Sass Founder & Director, Rachel Lebihan , has mastered the art of launching new brands. With the launch of eight new restaurant brands under her belt, she is proficient at: 1. Researching and curating brand identity 2 . C onstructing cohesive, exciting and appealing brand narratives 3. Sharing brand narratives across multiple channels, including website, email and social media, with consistent

Integrated public relations, communications, and content marketing are crucial for a cohesive and effective approach to building and...

Tempted to wing it, when it comes to Public Relations for your business? When you’re looking for positive publicity for a campaign,...