Why Your People Are Essential for Successful Brand Storytelling

“The stories I’ve told!” Sass Founder & Director, Rachel Lebihan.

As a former journalist and editor, Rachel knows how to tell a story! She put brand storytelling into practice from a content marketing and PR point of view when she was the Director of Marketing and PR at Hunter St. Hospitality (Rockpool Bar & Grill, Spice Temple, Sake Restaurant & Rosetta Ristorante).

Every brand has good stories to tell, whether it’s the products they’re creating, the services they’re providing, their contribution to the community, or the people who make the brand what it is: winemakers, farmers, chefs, craftspeople, and CEOs.

At Sass, we love people’s stories. People make a business relatable, believable, likable – maybe even loveable. Think of it as People Power! They are like superheroes for brand storytellers, and of course, for the successful brands they help create.

Rachel is quite a storyteller. She has written many stories about the people behind the restaurant brands she worked for: chefs, sommeliers, in-house butchers, pizza makers, sushi creators, general managers, to name a few. These stories were shared across the restaurants’ channels, websites, and social media mainly, but Rachel intuitively steered many onto the media radar, and from there into the pages of mainstream publications.he media radar, and into mainstream publications.

What do you love most about brand storytelling?

Photo: Julian Kingman, Domain Review