Articles & Press Releases

Th The Power of a Triple-Pronged PR Approach: Why Pre-Launch, Launch, and Post-Launch PR are Essential So, you've got a new venue, product, service, or event ready to go, and you're itching to get the word out. That’s awesome! But before you hit “publish” on a single post, or "send" on any emails, there’s one thing you absolutely need to have in place: a solid PR strategy. More specifically, a triple-pronged PR approach that covers pre-launch, launch, and post-launch . Why t

No business is immune to adversity, but those that proactively bank positive PR have a much better chance of surviving, and even thriving.

In today's fast-paced digital landscape, businesses are constantly seeking ways to stand out amidst the noise, engage their audience...

Rarely does an integrated marketing campaign that spans multiple channels - including content, email newsletter, website, social media...

Hola! Some of the most enjoyable PR campaigns I worked on during my time at Hunter St. Hospitality and Pacific Concepts promoted the...

“The stories I’ve told!” Sass Founder & Director, Rachel Lebihan. As a former journalist and editor, Rachel knows how to tell a story!...

As a Brand Narrative Creator, Content Marketer and Public Relations specialist, Sass Founder & Director, Rachel Lebihan , has mastered the art of launching new brands. With the launch of eight new restaurant brands under her belt, she is proficient at: 1. Researching and curating brand identity 2 . C onstructing cohesive, exciting and appealing brand narratives 3. Sharing brand narratives across multiple channels, including website, email and social media, with consistent

A brand narrative is the storytelling element that conveys the values, purpose, and personality of a brand. It goes beyond just products...

Integrated public relations, communications, and content marketing are crucial for a cohesive and effective approach to building and...

Tempted to wing it, when it comes to Public Relations for your business? When you’re looking for positive publicity for a campaign,...