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Articles & Press Releases
At Sass we know how to spin a yarn: short, sassy blog posts,
long-form articles, snappy news pieces and spot-on press releases. Here are some that we have written.
Minor DKL Food Group Welcomes Richard Hinson as CEO - Signals a New Era for The Coffee Club
• Veteran leader acclaimed for transforming service and operations across the retail, food distribution, and franchise sectors. •...
Melbourne: Time To Book Your End Of Year Party Venue: Festive Flavours at Blackbird, Byblos & Le Bon Ton
Wednesday, 1st October 2025: From the newest venue on Flinders Lane with big Australian flavours and incredible dry-aged steaks, to a...
Saltbox: Sydney’s Showstopping Event Space For Your End-Of-Year Party
Tuesday, 30 September 2025:  The race to lock in a venue for end-of-year festivities is on – and if you haven’t heard, a dazzling new...
The Coffee Club Unveils ‘Nowstalgic’ New Rebrand
Launches 'The Club For Everyone' Campaign To Celebrate New Direction Australia's leading home-grown cafe network, The Coffee Club, has...
Blackbird Brisbane Transforms Menu, Adds A Taste Of The New Blackbird Melbourne
Thursday, 14 August 2025:  Brisbane’s award-winning Blackbird Bar, Dining & Events unveils a vibrant new menu that celebrates native...
Blackbird Bar, Dining & Events Lands In Melbourne: A Three-Level Celebration of Modern Australian Menu, Native Ingredients and Wood-Fired Flavours
Thursday, 14 August 2025:  Ghanem Group’s Blackbird Bar, Dining & Events is set to make its highly anticipated Melbourne debut on...
Le Bon Ton’s July calendar - Bold flavours, indulgent feasts and spirited gatherings
Big things are happening at Le Bon Ton this July. From Big Easy Bottomless Feasts and 4th July celebrations to a limited-edition Rye July...
Celebrate Bastille Day All July At Bisou Bisou
Wednesday, 25 June 2025: This July, contemporary-chic brasserie Bisou Bisou invites guests to enjoy the  joie de vivre  of France with a...
Saltbox Reveals New Event Spaces, Brings Wow Factor To Wunderlich Lane
Saltbox Venue at Wunderlich Lane Tuesday, 24 June 2025: Saltbox, Sydney’s newest destination for elevated events, has opened the doors of...
What’s On at Ghanem Group Venues in June
From new microbrewery drops, to a mini-Chinese banquet, and an indulgent sake dinner, Ghanem Group venues have a fun calendar lined up...
Ghanem Group Lovingly Restores Commercial Hotel Boonah
Boonah Brewing Co and New Beer Garden Now Open For Business B Friday, 9 May 2025: Ghanem Group is restoring the heritage-listed...
Ghanem Group raises the bar of Brisbane’s bottomless lunchesÂ
Blackbird, Lúc Lắc and Bisou Bisou unveil fun, price-friendly experiences Tuesday, 15 April 2025:  Diners can refresh their bottomless...
Ghanem Group Brings Award-Winning Blackbird to Collins Place, Melbourne
Wednesday, 26 March 2025: Â Family-owned, Brisbane-based Ghanem Group is bringing its multi-award-winning Blackbird Bar, Dining & Events...
Ghanem Group takes over Fox Hotel in South Brisbane
Wednesday, 19 March 2025: Pioneering Brisbane-based, family-owned Ghanem Group has taken over the iconic Fox Hotel at Fish Lane in South...
Soak Up Summer Vibes and American South BBQ at Le Bon Ton - Thanksgiving Banquet and New Summer Platters Available
Ease into a big, easy summer and the soulful American-South vibes of Le Bon Ton in Collingwood.
Byblós Brisbane Unveiled: New Look, New Menu, Same Legacy
Byblós Brisbane 2.0 throws open its doors on 7th November, bringing an exciting new incarnation of the iconic venue to Portside Wharf.
Sydney’s Newest Event Venue Coming To Wunderlich Lane - First Independent Venue By Owner Of Industry-Leading Caterer, Cook & Waiter
Sydney’s hot, new event venue, Saltbox, is coming to the vibrant TOGA Group created lifestyle precinct Wunderlich Lane.
Lúc Lắc’s Launch Date, Culinary Team, Menus Revealed
Tuesday, 22 October 2024:  Tropical-chic restaurant and bar Lúc Lắc celebrates its much-anticipated debut on Wednesday, 23 October 2024...
The Power of DIY: Landing Your Business in Listicles Without a PR Agency
Are you paying a local PR agency to get your business included in online listicles, event listings, directories, etc? If so, you’re...
Byblós Brisbane, reimagined and redesigned, reopens in October
Brisbane icon Byblós will celebrate a full building renovation and new menu when it reopens at Portside Wharf in October 2024.
Maximising Impact: The Power of a Triple-Pronged PR Launch Strategy
Th The Power of a Triple-Pronged PR Approach: Why Pre-Launch, Launch, and Post-Launch PR are Essential So, you've got a new venue,...
The Importance of Positive PR and Strong Brand Image: Your Business's Lifeline in Tough Times
No business is immune to adversity, but those that proactively bank positive PR have a much better chance of surviving, and even thriving.
Coconut, Curry Leaves and Spice Feast by Christine ManfieldOne-Night-Only at Farm & Co Restaurant
Tuesday, 2 July 2024: Â What do you get when Tweed Coast local, Chef and Gastronomic Traveller Christine Manfield visits Farm & Co...
Ghanem Group Brings New Indochine Restaurant, Lúc Lắc, to The Star
Monday, 22 July 2024: Brisbane-based hospitality pioneer the Ghanem Group is bringing a dazzling 159-seat, tropical-chic, Indochine...
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